We all want our work to matter. Nothing is a more powerful motivator than to know that you are making a difference in the world. Amy Wrzesniewski of Yale University told me people see their work as just a job (“a necessity that’s not a major positive in their lives”), a career (something to “win” or “advance”), or a calling (“a source of enjoyment and fulfillment where you’re doing socially useful work”).
How do google ads or double click engineers get this sense? Via the businesses they're helping? Doesn't tie that well to end user, does it?
