He has shown that the core of addiction doesn’t lie in what you swallow or inject—it’s in the pain you feel in your head. Yet we have built a system that thinks we will stop addicts by increasing their pain. “If I had to design a system that was intended to keep people addicted, I’d design exactly the system that we have right now,” Gabor would tell me. “I’d attack people, and ostracize them.” He has seen that “the more you stress people, the more they’re going to use.