Bruce says that at the moment, when we think about recovery from addiction, we see it through only one lens—the individual. We believe the problem is in the addict and she has to sort it out for herself, or in a circle of her fellow addicts. But this is, he believes, like looking at the rats in the isolated cages and seeing them as morally flawed: it misses the point. He argues we need to refocus our eyes, as if staring at a Magic Eye picture, to see that the problem isn’t in them, it’s in the culture. Stop thinking only about individual recovery, he argues, and start thinking about “social
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