So Bruce came to believe, as he put it, that “today’s flood of addiction is occurring because our hyperindividualistic, frantic, crisis-ridden society makes most people feel social[ly] or culturally isolated. Chronic isolation causes people to look for relief. They find temporary relief in addiction . . . because [it] allows them to escape their feelings, to deaden their senses—and to experience an addictive lifestyle as a substitute for a full life.”