felt a little baffled. These are the central metaphors on which the standard theory of addiction is built, and this was the most distinguished expert on the matter, speaking at a conference with these ideas at its very heart. But when I asked him the most basic questions about how this relates to the wider environment, he said—in a friendly way—that he’s never really thought about them. This is the man who set up the main center for drug research in the world, and it was plain he hadn’t actually heard of these alternative theories. He didn’t seem to know who Gabor or Bruce were, or what people
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