Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life

by Gretchen Rubin

the Strategy of Pairing, I couple two activities, one that I need or want to do, and one that I don’t particularly want to do, to get myself to accomplish them both. It’s not a reward, it’s not a treat, it’s just a pairing.