“Do you see how many customers that restaurant has?” The young man saw people lined up outside the restaurant door. “Must be a good location for a restaurant,” he observed. The Manager asked, “If that’s true, why aren’t people lined up in front of the other restaurant two doors away? Why do people want to eat at the first restaurant and not at the second?” The young man replied, “Because the food and service are better?” “Yes. It’s pretty simple. Without giving people a quality product and the service they want, you won’t stay in business for long. “It’s easy to miss the obvious.