Of course, since I’ve started teaching the Product Launch Formula®, the number one question I get is “What if I don’t have a list?” Or sometimes people whine about it: “Jeff, that’s great for you because you have a big list, but I don’t have one.” The truth is that’s exactly where I began—with ZERO people on my list. But I went to work building my list. Slowly, methodically, diligently. Some days I would get a single new subscriber, some days I would get none. My efforts gradually started to pick up momentum, and I would get three or four subscribers a day. I kept at it, and soon I was getting
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