Remember, even though Barry was a very accomplished juggler, and even though he had traveled the world with his business and had even appeared on TV and at the White House, he was still primarily selling to people who had never heard of him. He had no official credentials when it came to teaching people about business. He had no letters after his name. He had no degrees or certifications. He was going to be teaching from experience (which, of course, makes for the best teachers), but the fact remained he was a complete stranger to most of his prospects.
