Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

by Jeff Walker

Before I leave the question of possibly giving away too much of the good stuff in your prelaunch, let me say this: If you’re worried that lots of people won’t buy after they watch your prelaunch, then you’re absolutely right. Most of your prospects won’t buy. In fact, in almost all launches the vast majority of your prospects won’t buy. That’s just the way the math works. That’s how direct marketing works. However, the ones who do buy make all the difference—after all, how many $2,000 sales did Barry need to make a serious impact on his life? The answer is: not that many. So in his third prelaunch video, Barry reviewed his launch story and he stepped up the teaching even more. He actually reviewed web sites for various entertainers, and he showed the mistakes they were making. And he showed how those mistakes could be easily fixed. And then Barry started to make a pivot to the sale. He talked about how he was going to personally guide 15 people through his Showbiz Blueprint, which was the exact promotional system that helped land the highest-paying gigs in the industry, including Johnny Carson and The White House. This was the first mention of an upcoming product, the first hint that there was a sale coming.