your sequences, the power of story, and the mental triggers. When you layer these mental triggers on top of each other, you’re not dependent on any one trigger but combining them to create a powerfully influential message. Then you embed those mental triggers into a compelling and memorable story that cuts through the marketing fog, a story that connects your offer to the hopes, dreams, fears, and aspirations of your prospect. And you deliver that story in a tight sequence that turns your launch into a big event that captures your prospects’ imaginations and builds anticipation toward your
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