Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

by Jeff Walker

Obviously, you want a responsive list. It’s better to have a list of 100 people where 60% of them open your emails (i.e., 60 people are reading your email) than a list of 1,000 where 1% open your emails (i.e., 10 people are reading your email).