The three videos were delivered over a period of six days. And when Barry opened up registration, he sold out all 15 spots almost immediately for a total of $29,955 in sales. His costs were almost nonexistent—basically just the fees to process the credit card orders. And between the buzz that the launch built up and the results that his clients got, Barry had enough momentum to fill another entire class after he finished the first one. That meant his total sales were $59,910 . . . and he did that with an email list of fewer than 1,000 people.
