There are many more, however, and I’ll cover them a little later. But here’s the thing to understand right now: These triggers create enormous influence over our actions. They are timeless, and they are universal. They will not lose their power of persuasion anytime soon, and they work in any language, in any country, and just about any business. And at the end of the day, no matter what business you’re in, you are really in the business of influencing your prospects and your clients. And your launch sequence gives you the ultimate opportunity to activate those mental triggers that will
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