Turning Your Marketing into an Event Have you ever noticed how Hollywood tries to build buzz before a movie is released? First there’s the trailer six months before the movie. Then there are TV ads leading up to the movie. Then the actors head out on a tour of the talk shows. And nowadays there’s a social media campaign right around the release date. And how about when Apple releases a product? They always create a massive campaign leading up to the release date. In the months before a new product release, all the Apple fanboy sites are full of breathless rumors about when the release will be,
...more
