Let’s say that you want to download a piece of software or an app. You go to download.com or an app store and do a search. There are 30 different software packages that come up in your search. One of them has been downloaded 3.5 million times, one has been downloaded 17,000 times, and the rest have been downloaded just a few hundred times or less. Which one are you going to try first? Most people will start with the one that’s been downloaded 3.5 million times. All those other people must know something, right? Again, that’s social proof in action.
