An Old Tool for New Profits So what happened to the sales letter when the Internet came along? Well, it made the jump to the online world pretty easily. In fact, within a few years sales letters became really popular online. In fact, they got even longer on the Internet, because you didn’t need to pay for printing. It didn’t cost any more to use a 40-page sales letter than a 12-page letter, so the length of many of the letters got longer. And in the last few years, another change has been the use of video. The long sales letter has morphed into a long sales video. Think of it as a 20- or
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