The Secret to Having a List Is to Just Get Started Okay, by now I hope I’ve got you convinced of the power of lists and the absolute necessity of list building in your business. It drives me nuts that there are still people out there who don’t do this. The bottom line is that this is all about your bottom line. Your lists of prospects and clients are the biggest asset in your business. In fact, I could argue that they’re almost the ONLY true asset for most online businesses.
