For example, in my family we celebrate Christmas, and a very strong part of the Christmas tradition is the idea of giving gifts. And trust me when I say that one of the worst feelings in the world is when a friend or neighbor shows up at your house with a gift for you, and you don’t have a gift for them. Whether you celebrate Christmas or not, I’m sure you can relate to this feeling. When someone gives you a gift, and you don’t have a way to reciprocate, that triggers something deep inside of you. You want to “make it right,” and you look for a way to reciprocate, to give something back.