Going back to golf, if your avatar is an average male duffer who plays one round of golf a week with his buddies, then maybe he just wants to drive further than his friends . . . especially on the first tee. If that’s the case, then a great ethical bribe might be a video tutorial on how to completely crush your drive on the first tee . . . every single time. Or maybe instead of a video, it could be a special report (i.e., a written PDF report).
