And just like with his first video, there was no hint of a sale in his second piece of Prelaunch Content. Just solid, great content. Barry was building his authority, and he was building great reciprocity with his audience. (Oops . . . I just jumped ahead a little bit. In the next chapter I’ll show you the magic of the mental triggers, which build enormous influence with your audience. Authority and reciprocity are two of those critical and super-powerful mental triggers that I’ll cover in that chapter.)
