Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

by Jeff Walker

That doesn’t mean you have to become a novelist, but you need to tell an engaging story about your products and services and why they matter to your prospect. And you need to communicate that story to your prospects. There is no better way or better place to tell your story than in your launch sequence. This is one of the hidden weapons of PLF, because the most powerful way to communicate your message is with a story, and the serial nature of your Prelaunch Sequence is a perfect place to tell that story. It’s no accident that most Prelaunch Sequences have three pieces of content. Most movies or novels naturally break down into three parts, and no doubt you’ve heard the term “three-act play.” We’re dealing with a structure that has been proven over time immemorial, so why not use that structure in your marketing? And why not base your sequences around it? Even the launch itself has three primary sequences: pre-prelaunch, prelaunch, and launch. Again, this might seem simple, but it’s incredibly powerful stuff. And when you start to layer sequences and the power of story together, then you’re creating a powerhouse structure.