5. Likeability Likability is a mental trigger that you have certainly experienced in your life. The simple fact is that we enjoy doing business with people we know, like, and trust. We are more influenced by people we like than those we don’t like. So how do we become more likable? At the risk of stating the obvious, you become more likable by doing likable things. When you’re seen being gracious, kind, generous, and honest . . . well, people will like you more. And the more likable you are, the more influence you will have. People generally like to do business with other people more than with
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