If you build a list on Facebook, you need to remember that the list is actually owned by Facebook, and they can change the rules any time they want. And please note that social media sites DO change the rules and have done so with regularity. Your list will become the biggest asset in your business, and it’s much too important an asset to build on a platform that you don’t control. Finally, social media sites come and go. A few years ago Myspace was the big thing. Lots of people put a lot of time into building a large presence there. Now it’s pretty much a ghost town. Make no mistake, that
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