Instead of hoping that I could somehow weave such magically spellbinding sales copy that could keep people reading for page after page, I used great sequential content and the power of story to pull the prospect into my sales message. Instead of delivering the equivalent of a super-long monologue, I turned the whole process into a conversation . . . a launch conversation. Instead of betting everything on one point of contact when the prospect landed on the sales page, I used the power of multiple “touches” and a sequence to drive my prospects wild with anticipation and turn my marketing into
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