6. Events and Ritual When you turn your marketing into an event (which is what running a well-executed PLF-style launch is all about), then you instantly make your marketing truly magnetic. People love events, and they get pulled in by them. It makes them feel as though they are part of something bigger than themselves. This is one of the reasons that sports fans get so caught up in the fate of a team. In reality, the people on “their team” are usually made up of a bunch of complete strangers. But watching their team compete becomes an important event in fans’ lives.
Dinner at Zuma with Shakti
