Thomas Hefke

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But let us not place all the blame on the client. Doctors face self-diagnosed patients as often as we do, but we are far more likely to proceed with such a flawed approach than any medical practitioner. We let the client dictate and drive the diagnostic process, usually because we have not bothered to understand, formalize and explain our own. We have not taken control on this issue. We have not correlated our likelihood of high-quality outcomes to working from a defined and meaningful diagnostic process.
A Win Without Pitching Manifesto
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