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Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price.
Presenting is a tool of swaying, while conversing is a tool
(We will diagnose before we prescribe) we demonstrate that our ability to do our best work is rooted in the strength of our diagnostic and strategic development processes. A client asking for unpaid ideas in a written proposal is like a patient asking for a diagnosis and prescription from a doctor he refuses to visit or pay.
