Strategy First → We will agree with the client on the strategy before any creative development begins. By including the client in our strategic development processes, we will help ensure we never find ourselves presenting creative rooted in ambiguous strategies. We will not develop, nor share with the client, creative of any kind before the challenge has been diagnosed and the strategy prescribed and agreed to.
This is another area where I struggle I get caught up with the Creative development part and not focus the attention into the strategy area.
