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Kindle Notes & Highlights
Always question whether elements are close to the elements they belong with.
Watch for elements that have inappropriate relationships.
elements that are intellectually connected, those that have some sort of communication relationship, should also be visually connected.
It’s all about space. The Principle of Proximity helps you focus on space and what it can do for communication.
When several items are in close proximity to each other, they become one visual unit rather than several separate units.
Be conscious of where your eye is going: Where do you start looking; what path do you follow; where do you end up; after you’ve read it, where does your eye go next?
The basic purpose of proximity is to organize.
Avoid too many separate elements on a page. Avoid leaving equal amounts of white space between elements unless each group is part of a related subset. Avoid even a split second of confusion over whether a headline, subhead, caption, graphic, or the like belongs with its related material. Create a relationship among elements with close proximity. Don’t create relationships with elements that don’t belong together! If they are not related, move them apart from each other. Don’t stick things in the corners or in the middle just because the space is empty.
“Avoid even a split second of confusion...”
The Principle of Alignment states: Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.
