First of all, just to be clear, a theme—as it’s being discussed here—is a quality, a feeling, a purpose, or an idea that pervades a layout, a logo, an illustration, or a photograph. Virtually all notable works of design and art are built around a theme of some kind or another. A theme can be subtle and pedestrian, or it can be audacious and moving—it all depends on the message you’re aiming for.
