Once someone has raised their hand and expressed interest in your products, services, solution, or information and you put them on your path, they should be moved forward toward the sale at a prescribed yet flexible pace, with a lot of nudges by mail, email, fax, drives to different websites, teleseminars, webinars—a primary sequence but for those who fail to move at its pace, a continuing, patient sequence.
Once someone has raised their hand and expressed interest in your products, services, solution, or information and you put them on your path, they should be moved forward toward the sale at a prescribed yet flexible pace, with a lot of nudges by mail, email, fax, drives to different websites, teleseminars, webinars—a primary sequence but for those who fail to move at its pace, a continuing, patient sequence.

