No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

by Dan S. Kennedy

I once told a new client offering me $2 million to fix his advertising and marketing not to hire me and instead go get the way his stores’ phones were answered fixed, the way his salespeople sold fixed, the way they followed up on unconverted leads fixed, and their own internal misinformation mess fixed.