Iain  Lennon

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The soft and lovely iamb. The humble te-TUM. Because the TUM falls on the offbeat, as it were, the rhythm is gentler. It never has the primeval power of the trochee, but nor does it have any of its primeval coarseness. The iamb is just the gentle rhythm, the waves lapping in the background.
The Elements of Eloquence: How To Turn the Perfect English Phrase
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