There is a simple but far-reaching prescription to enable this behavior: You build it, you run it. Teams that build new products and services must take responsibility for the operation and support of those services, at least until they are stable and the operation and support burden becomes predictable. By doing this, we also ensure that it is easy to measure the cost of running the service and the value it delivers. Turn central IT into a product development organization. The product development lifecycle and strategies described in this book should be used to deliver internal products and
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