Having a budget is a good thing, especially when we have set some stretch financial targets for ourselves. Financial constraints can be a strong catalyst for creativity, collaboration, and innovation. Particularly in the explore domain, we can spur innovation if we purposefully reduce funding to localized areas or products and allow teams to decide how they can best utilize available funds, as we describe in Part II of this book. However, this approach will not work if we simply reduce funding and tell teams what their targets are and how to achieve them.
