In the early stage we are still learning, not earning. Therefore it is important that we do not limit our options by committing time, people, and investment to building features that may not produce the desired customer outcomes. We must accept that everything is an assumption to be tested, continually seek to identify our area of most uncertainty, and formulate experiments to learn more. To hedge our bets with this approach, leverage things that don’t scale — build a runway with scenarios for how we may continue to build out our product.
