Scrum: The Art of Doing Twice the Work in Half the Time

by Jeff Sutherland

Anyway, this group of researchers gathered together a bunch of male college students and asked them a couple of simple questions: “Why did you choose your major?” and “Why are you dating the person you are?” And then the researchers asked their subjects to answer the same questions about their best friend. Important differences emerged. When the students talked about themselves, they talked not about themselves personally but, rather, what they were asked about. They said such things as, “Chemistry is a high-paying field” about their major, and “She’s a very warm person” about their girlfriend. But when they talked about their friends, they talked about their friends’ abilities and needs—things such as, “He was always good at math,” or “He’s kind of dependent and needs a take-charge kind of woman.”10