Kindle Notes & Highlights
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January 12 - July 4, 2018
The hardware and software will be there, but it’ll be integrated into customised experiences.
The promise is that it will all work together, and it’s up to us to fearlessly find new and compelling ways to turn those ecosystems into great storytelling.
provocateurs. Here, we yet again encounter the problem of saying vs. doing. The biggest provocateurs in the industry don’t feel the need to personally brand themselves as such. They allow their thinking, writing and their work to speak for them, and through it, they provoke others - in a humble, hard-working way - to think, write and do more creative, interesting and smarter things.
the word ‘consumer’ into room 101. For me it has no place in briefs - not only does it dehumanise our audience, it also does not describe what the audience are doing when we are communicating with them.
Too many processes and people kill momentum.
five or six years ago my 101 would have been ‘viral’. Now it’s another word that has become equally nauseous for me; ‘innovation’.
well crafted communication. To call it “content” is to make it generic, marginalise it and commoditise it. Our
would make sure that every internship is paid reasonably and allows the individual an opportunity to grow and take something positive away from it.
Do that and you might miss out on the frothy, the frozen, and maybe even the gooey bits that make up real people.
in the last phases of creative processes, as it is responsible for the big graveyard of ideas.
I don’t believe it is a question of what is right or wrong, it is simply a question of what is most appropriate for the circumstances.
businesses which don’t put a genuine focus on developing their organisation’s culture
‘Culture eats strategy for breakfast’ - Peter Drucker.
this makes brands hyperactive and desperate.
Real-time marketing is tough, as it requires organisational change that very few brands are ready to adopt.
No more making shit to add to the world of shit - there’s too much information out there already and I for one am drowning.
“Brand” is lazy and silly and distracts our attention from doing what really matters – good stuff that touches people and helps them interact better with each other.
Lo subrayo porque es una idea idiota, pero interesante (como lo de “no creer en los focus groups”)
it tends to hypnotise creative people into thinking about the act of communicating before the act of problem solving.
Justo a esto me refiero con “idea idiota pero interesante”. Que algo sea mal utilizado no significa que no sirva, sino que hay oportunidades para crear valor real. En fin.
Ana Andjelic,
Bridget Jung,
Jana Savic Rastovac,
Laura Jordan Bambach,
