Coppelia

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the team got excited and then disheartened because it was a token gesture. No one really checked to see if there were products like this. No one was ever really prepared to spend the money required to make this product. No one ever really believed this was a product the agency would make. Programs like these do more harm than good. They promise everything and deliver nothing. There is no skin in the game.
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
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