TV advertising isn’t dead. There will always be a role for the tent-pole commercial. Especially when brands have news they want to share. It’s just that it can’t really change behaviours on its own. Together with digital and experiential media, however, it can help get people to change what they do and how they do it. And maybe, just maybe, to start looking out for each other as well as looking out for this fragile world of ours.
