All these new branding directions are aimed at one, single-minded goal: amplifying customer experience. Make it better. Make it more complete, A-to-Z. Close the value loop. Provide consistent quality. Put customer convenience first. Be useful. Be interesting and stay clear of one-size-fits-all experiences. Allow people to share (people love sharing!). Add value in every customer interaction. Focus on unmet needs, and be one step ahead.
