“To keep my forward thinking on the track, I’ve divided my job into four elements: customers, employees, merchandise, and promotion. All during the week I make notes and jot down ideas as to how I can improve my business. “Then, every Monday evening, I set aside four hours to review the ideas I’ve jotted down and figure out how to put the solid ones to use in the business. “In this four-hour period I force myself to take a hard look at my operation. I don’t simply wish more customers would shop in my store. Instead I ask myself, ‘What can I do to attract more customers?’ ‘How can I develop
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