The Magic of Thinking Big

by David J. Schwartz

Now, here is an exceptionally important observation: In at least nine cases out of ten, the “likability” factor is the first thing mentioned. And in an overwhelmingly large number of cases, the “likability” factor is given far more weight than the technical factor. The above holds true even in selecting scholars for university professorships. In my own academic experience I’ve sat in on a considerable number of occasions when names for new faculty personnel were under question. When a name came up, the group would weigh most carefully thoughts such as “Will he fit in?” “Will students like him?” “Will he cooperate with others on the staff?”