Kindle Notes & Highlights
Read between
August 2 - October 22, 2017
Build virality into your product and use e-mail effectively.
Know your channels before you even get started.
Focus on your best users first.
Engaged users are better at marketing than marketers.
Strong public relations outreach.
Creative content partnerships.
App Store domination.
Positive brand engagement through social media platforms.
The best way to do that is to use the Hybrid Model, developed by Rahul Vohra, the CEO (and all-around growth hacker) who heads up Reparative.
Tactics. Test, tweak, test, tweak, test, tweak. It's Internet Marketing at its most basic.
All strategies should be goal-oriented and center around four major questions: How do I get more people to sign up? How can I get new users activated as quickly as possible? How can I best engage and retain my users? How can I bring back customers who have fallen off the platform?
Culture. Culture is often the difference that sets apart a good company from a great one.
online consumers expect a higher level of excellence in service and experience than ever before.
The construction, development, and maintenance of customer relationships must be the core component of every digital marketing strategy.
The homepage, once the primary channel for accessing a website, is going the way of the buffalo. With the explosive growth of social media in the last few years, consumers are receiving more and more direct links to specific content through their Facebook and Twitter feeds, causing them to circumvent a site's home page completely. This means that every page on your site needs to accomplish what a home page used to: grabbing and keeping consumers’ attention, providing easy navigation to other content on the site, and displaying widgets for social media sharing and newsletter sign-ups.
Mobile Internet use.
consumers are suffering from marketing fatigue.
Add an uncompromising focus on optimizing a product to naturally guide people through the funnel, and you've got a growth hacker, not an online marketer.
quality of the growth hacker
The other really important distinction is the growth hacker's obsession with data.
quality of growth hacker
Blog your heart out.
Get social.
Fake it until you make it.
Use emails wisely.
