The homepage, once the primary channel for accessing a website, is going the way of the buffalo. With the explosive growth of social media in the last few years, consumers are receiving more and more direct links to specific content through their Facebook and Twitter feeds, causing them to circumvent a site's home page completely. This means that every page on your site needs to accomplish what a home page used to: grabbing and keeping consumers’ attention, providing easy navigation to other content on the site, and displaying widgets for social media sharing and newsletter sign-ups.
