Data Analytics Made Accessible

by Anil Maheshwari

Social Networks are a graphical representation of relationships among people and/or entities. Social network analysis (SNA) is the art and science of discovering patterns of interaction and influence within the participants in a network. These participants could be people, organizations, machines, concepts, or any other kinds of entities. An ideal application of social network analysis will discover essential characteristics of a network including its central nodes and its sub-network structure. Sub-networks are clusters of nodes where the within-sub-network connections are stronger than the connections with nodes outside the sub-network. SNA is accomplished through graphically representing social relationships into a network of nodes and links, and applying iterative computational techniques to measure the strengths of relationships. The social network analysis ultimately helps relate the totality of network to the Unified Field which is the ultimate entity with infinite relationships among everything.