all human needs (or desires) can be lumped into nine basic categories: 1. Subsistence, e.g. food, shelter, clothing 2. Protection, e.g. social security or health insurance 3. Affection, e.g. friendships, family relationships, marriage 4. Understanding, e.g. education, reasoning, meditation 5. Participation, e.g. associations, community, neighbourhood, church or temple 6. Leisure, e.g. holidays, parties, sports 7. Creation, e.g. business growth, writing, music composition, art 8. Identity, e.g. self-esteem, public profile 9. Freedom, e.g. dissent, autonomy
