Today, we live in an age of short attention spans. A recent study showed that the average browser in a bookshop spends eight seconds on the front cover and fifteen seconds on the back cover of a book that he/she picks up. Most readers do not get past page eighteen of the average book. How does an author get noticed in such times? Much as we want to believe that books are not judged by their covers, the truth is: they often are. A good cover improves the odds of your book reaching the billing counter. The cover design is the communication of an emotion. Getting it right is vital to clinching
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