Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia

by Peter Pomerantsev

The first thing the President had done when he came to power in 2000 was to seize control of television. It was television through which the Kremlin decided which politicians it would “allow” as its puppet-opposition, what the country’s history and fears and consciousness should be. And the new Kremlin won’t make the same mistake the old Soviet Union did: it will never let TV become dull. The task is to synthesize Soviet control with Western entertainment. Twenty-first-century Ostankino mixes show business and propaganda, ratings with authoritarianism. And at the center of the great show is the President himself, created from a no one, a gray fuzz via the power of television, so that he morphs as rapidly as a performance artist among his roles of soldier, lover, bare-chested hunter, businessman, spy, tsar, superman. “The news is the incense by which we bless Putin’s actions, make him the President,” TV producers and political technologists liked to say. Sitting in that smoky room, I had the sense that reality was somehow malleable, that I was with Prosperos who could project any existence they wanted onto post-Soviet Russia. But with every year I worked in Russia, and as the Kremlin became ever more paranoid, Ostankino’s strategies became ever more twisted, the need to incite panic and fear ever more urgent; rationality was tuned out, and Kremlin-friendly cults and hate-mongers were put on prime time to keep the nation entranced, distracted, as ever more foreign hirelings ...